Postman asserts the presentation of television news is a form of entertainment programming; arguing that the inclusion of theme music, the interruption of commercials, and "talking hairdos" bear witness that televised news cannot readily be taken seriously.
Prior to the invention of telegraphy, news was mostly local because the speed of information was only as fast as the fastest train. Second, Postman asserts the fundamental relationship between form and content—arguing that the way something is presented affects what is presented.
Thus rational argumentintegral to print typography, is militated against by the medium of television for this reason. But most importantly, it favors that which is instantly comprehensible: Active Themes Not only do technological media affect their own content, but they also extend their influence outward into the rest of culture, says Postman.
Postman argues that TV made this lack of cohesion and depth seem normal to us, and that it affected everything we do, from electing politicians make them pretty, and functional in second increments to educating kids above all, it better be entertaining. Postman refers to the inability to act upon much of the so-called information from televised sources as the Information-action ratio.
It will fill and satisfy the holes in life. The faculties requisite for rational inquiry are simply weakened by televised viewing. It is their product that will make all the difference.
The best things on television are its junk, and no one and nothing is seriously threatened by it. It is difficult to imagine Americans, in the days of horse and buggy, before the birth of television, driving their wagon past another in distress.
Besides what is literally taking place in the photo, it can have no meaning on its own. The mobile medium is content-laden but it is anything but serious. The audience usually votes for the candidate who most reminds them of themselves, even if it is against their own self-interest.
But, he contends, we have not adequately accounted for the reason culture is headed in this direction. The only "tragic fire" story that an Amish family is likely to hear about is the one that involves their close neighbor. Retrieved September 27, However, the reverse is true today. Advertising has preyed on our decreasing attention spans and made us hungry for entertaining quips rather than substantive information and knowledge.
Seems silly on paper, right? Postman argues that print language demands to be understood because it has meaning and requires knowledge of languagebut that images and thus by extension TV only demand to be recognized.
The chapter opens with Postman pointing out that at different times in history different cities have stood as a symbol, or metaphor, of the American spirit because of the value or idea that the city represented at that time.
They receive so much practice viewing images of horror without reacting, responding or even mustering up a feeling of compassion, that they are quite likely to drive right past an accident or similar situation without any reaction except to perhaps utter a criticism about the other drivers slowing down traffic while craning their necks to get a look at the scene.Postman corrects McLuhan by saying that the medium is the metaphor Ã¢â‚¬â€œ a metaphor for the way we think.
Written narrative that people can read, Postman goes on, is a metaphor. “The medium is the metaphor.” —Neil Postman, from Amusing Ourselves to Death Although primarily known as an educationist and a media critic, Postman was, at his core, a “noticer”—and he particularly noticed what we do with metaphor and how metaphor shapes and creates our cognitive world.
1 - The medium is the metaphor -Las Vegas - entertainment -"All public discourse increasingly takes the form of entertainment," which has put us in a position where we are "slowly amusing ourselves to death". Jul 07, · What does the phrase "the medium is the metaphor" by Neil Postman mean?Status: Resolved.
The medium, contends Postman, is the metaphor. Postman believes that media communicate in ways that are indirect—if media strictly delivered “messages,” then people would be better able to see media’s importance to culture.
Amusing Ourselves to Death by Neil Postman PENGUIN books AMUSING OURSELVES TO DEATH Neil Postman--critic, writer, educator, and communications theorist--is the Medium Is the Metaphor At different times in our historY, different cities have been the focal point of a radiating American spirit.
In the late eighteenth centurY.Download