Franchising to expand a business essay

Qualitative tools are used for analysing the collected data Gill and Johnson, For example, if a company enters a market where other companies have already entrenched business, in that case it is considered as late entrant and hence may not enjoy any first-mover advantage.

Thus, the researcher has to complete the interview process as per the convenience of the participants and there are chances that the researcher may not have been able to collect as much information as required.

The main objective of data analysis is to reach to certain conclusion of the study. Franchise consulting has become a niche industry, a professional service that consults with potential franchisees and identifies a good fit for their needs, amidst the many franchise opportunities available.

Under probability sampling, each element has equal chances of getting selected in the sample while under non-probability sampling technique; chances of elements of getting selected in the sample Franchising to expand a business essay not equal.

This section of the dissertation provides a deep insight into entry strategies that firms implement in order to expand their business in foreign countries. These factors tend to manipulate the alternative of entry mode of the business.

The choice of mode of entry that company selects in order to expand its business network in another nation is one of the most critical decisions.

If there will be huge demand for a particular product or service, any company offering that product or service will benefit from it. In addition to this, the retailer has adopted several new strategies such as developing the new floor layout, launching game centres, etc.

This chapter is the core of the research process. They can use this study to draft their entry mode strategy into SA. Apart from this, scholars who want to pursue further studies in this field can refer this work as it will provide them a strong platform for future research.

Final conclusion and recommendations are made in this chapter by the researcher. The research design deal with four aspects of the research process, these are; finding solutions to research questions, determining the types of data required, determining the sources of data best suitable for the work and tools and techniques for analyzing the collected data.

This type of entry mode is appropriate when a domestic country has cost advantage and there are low entry barriers.

In this type of entry mode, the company gives franchiser the right to use its name to sell the product.

To obtain valid, reliable and accurate conclusion of the work, it is essential for the researcher to select the best approach from all the available approaches. The main aim of a company is to make profit, thus before entering into any foreign market, managers analyse the growth factor of the market.

Franchising as a Means of Business Expansion

Franchise consulting is an industry subject to little regulation, and many franchise brokers refer to themselves as franchise consultants, which can muddy the view of the industry.

Pan and Chi identified another aspect, i. Become a Freelance Writers Place an Order Many market studies have shown that consumers of Saudi Arabia are among the most eager consumers in the world Saudi Gazette, Obligation to participate in the actual operation of the franchise business.

One of the most important is transaction cost theory.Doherty () asserts that franchising is one of the simplest ways to expand business networks. As far as disadvantages are concerned, under this agreement, the company may not have much control over operations, and moreover, the potential revenue will have to be divided among the partners (Doherty, ).

Franchising is a method of doing business where a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee.

Franchising Essay

Franchisor is the party who grant the franchise while franchisee is the one who purchase the right for franchise. Advantages And Disadvantages Of Franchising Commerce Essay. Print Reference this. Published: 23rd March, Disclaimer: This essay has been submitted by a student.

This is not an example of the work written by our professional essay writers. what I can conclude is that franchising is a great way to expand a business and spread the name.

Business are able to expand by franchising in order to gain access to external capital that can fund growth of new outlets or stores that are run by committed and profit driven franchisees CITATION Fra12 l (Frazer, Merrilees, & Wright, ).

Franchising A franchise, by definition is a legal agreement that allows one organization with a product, idea, name or trademark to grant certain rights and information about operating a business to an independent business owner. format franchising — the licensing of a trademark in conjunction with a prescribed business format and method of operation can be dated to the nineteenth century, but did not develop in earnest until the 's.

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Franchising to expand a business essay
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